It’s simple. WE NEED TO REACH MORE CLIENTS. We need to show up online first when a client starts searching to find out what her options are when she is facing an unexpected or unplanned pregnancy.
If you attended our Fall Banquet, we shared two stories of how your support made a difference. One of those stories happened directly due to our marketing efforts to reach those searching for services online. We showed up first and in one phone call Samantha found the support she needed to choose life.
With chemical abortion on the rise, it is vital that Ray of Hope PCM’s services show up first in her google search. She needs to know where she can find support and resources. It is also vital to educate clients concerning the abortion pill and the health and safety concerns that come with how it is obtained and taken. It is illegal to order the abortion pill online in Missouri. However, there are many illegal and unsafe ways to obtain the abortion pill.
If we want to see unborn lives saved, fathers involved and families strengthened, we must show up as a choice. We can not do that without a strong marketing plan. Our marketing budget has not increased for the last 3 years. It’s time!
Our spring campaign is to raise additional funds to increase our google ads and add advanced SEO to our marketing strategies. Big Tech isn’t doing pregnancy centers any favors right now. In the past several years, we have re- ceived a lot of censorship. They continually make it harder and harder to reach women relying solely on organic means. Many of my proposed graphics on our google business have been denied.
What is SEO? SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. The higher the website is listed, the more people will see it.
Our goal is to raise $5,000 this Spring to be able to increase our reach. Our cost per click has gone up exponentially. In our region specifically, we have seen an almost 30% increase in every high performing keyword in our campaign.
In order to help us reach this goal you can donate here: I WILL HELP REACH HER FIRST! To accuse pregnancy centers of not offering legitimate services to women is egregious and deceptive in itself. The tragedy in this censorship is it misinforms women by intentionally highlighting that abortion is their only choice, instead of showing pregnancy support options. Women deserve more than that. Ray of Hope PCM exists to serve and support mothers with compassionate care even under the most difficult circumstances.
We are in need of volunteer receptionists for the following shifts:
1st, 3rd, & an occasional 5th Tuesday.
Wednesdays from 2:00-5:00
Receptionist Subs (as needed) who are available to fill in during office hours of M-W 10:00-4:00.